Master of Science in Publishing


Submitted in partial fulfillment of the requirements for the Master of Science in Publishing degree at Pace University

Document Type



In my thesis I will discuss magazine advertising sales and how technology and the current economic situation are affecting them, and what this means for the state of magazines. I will also look at strategies magazines are using to continue earning revenue. I will analyze various magazines strategies, and determine which ones are successful and which ones are not. Another topic I will discuss is how different magazines are responding to the above mentioned and why certain magazines are struggling more than others.