Document Type
Thesis
Abstract
Food is the most advertised commodity in the United States and food corporations spend on average over $36 billion a year on marketing and advertising (Albritton 172). Seventy percent of total advertising goes to market convenience foods, candy, snacks, soft drinks, desserts and alcohol (Albritton 172). As a result of the wide range of marketing on an even wider range of products, consumers have been taught to feel they have a considerable amount of choice. Ironically despite the array of brand-name commodities that give off this impression, only a few giant corporations control much of what is being offered.
Recommended Citation
Garavente, Angelina, "How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?" (2018). Honors College Theses. 173.
https://digitalcommons.pace.edu/honorscollege_theses/173
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Business Intelligence Commons, Marketing Commons
Comments
Original document was submitted as an honors thesis requirement. Copyright is held by the author.