Comments

Original document was submitted as an honors thesis requirement. Copyright is held by the author.

Document Type

Thesis

Abstract

The mergers between AT&T and Cingular, Sprint and Nextel, and Verizon and Alltel telecommunication companies have become the most fascinating transactions in the wireless industry. This paper provides a detailed summary of the two companies in each merger as separate entities before the merger, the actions they took while completing the merger, and the new look and strategies they put into place after the merger. The thesis provides a thorough view of how AT&T, Sprint Nextel, and Verizon successfully completed their merger plans and how they gained nationwide consumer satisfaction. The reader will examine the problems within the companies such as the case with the Sprint/Nextel merger. The paper briefly shows the intense competition between Verizon Wireless and Cingular/AT&T. The overall question to this thesis is: Which of these companies completed the ideal merger? The thesis analyzes the mergers in chronological order of the merger deals starting from the AT&T Inc. to Verizon Wireless.