Corporate planning for economic change
The dissertation examines the interrelationships between business organizations and their economic environments and the use of information about the economy in corporate planning. The first phase of the investigation was a comprehensive search of the literature. The search revealed that information about the effects of the economy on business operations and the treatment of the economy in business planning is scant and fragmentary and that there has been a neglect of empirical research in this area. The second phase of the study was an extensive mail survey of executives involved in the planning of 538 companies. The respondents indicated that managerial knowledge about the interrelationships between business organizations and their economic environments varied widely. While some firms employed an extensive amount of economic information in their planning, many did not, including those with operations significantly affected by the economy. Several factors appeared to be responsible for their neglect of the economic environment. Impediments to effective planning and categories of strategies and tactics that can be employed in adapting to economic change were identified in the study. By recognizing the economy's importance and responding to economic change, many companies would be able to take advantage of the opportunities and overcome the problems created by a dynamic economy. In addition to benefitting individual businesses, this would have favorable consequences for the economy.
Casson, John James, "Corporate planning for economic change" (1992). ETD Collection for Pace University. AAI9217375.
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