An insider scope of the present relationship between generation Z and luxury brands: Producing and executing creative display advertisements for five luxury brands, Amrita Deonanan
Honors College Theses

Charles Wells, Charles Wells
Oral History

Political Consumerism and Branding: An Analysis of the Exploitation of Political Movements for Brand Equity and Profit, Ashley Simkovitch
Honors College Theses

Examining the Relationship between Top Social Media Influencers and Corresponding Brands, Sydney Matone
Honors College Theses

“Banner Blindness” in Relation to Motivational Reactivity and Emotional Expression in Banner Advertisements, George Provotorov
Honors College Theses

Innovation vs Privacy, Jessica Gallucci
Honors College Theses

Branding the Unbrandable: A Solution to Rebranding the MTA, Sydney McGinn
Honors College Theses

How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente
Honors College Theses

The Challenge of Blocking Malvertising, Catherine Dwyer, Susanne O'Callaghan, Chinmay Juneja, Preston Rollins, Harpreet Wasan, Ameet Kanguri
Student and Faculty Research Days

How Corporations Use Social Media: An Exploratory Study, Victor Khachatryan
Honors College Theses

Harvesting the Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa
Honors College Theses

Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy, Catherine Dwyer, Randi Priluck
Cornerstone 3 Reports : Interdisciplinary Informatics

Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy, Catherine Dwyer, Randi Priluck
Cornerstone 3 Reports : Interdisciplinary Informatics

Behavioral Lab for Conducting Experiments in Marketing and Psychology, Vishal Lala, Richard Velayo, Stephen Salbod, Weihua Niu
Cornerstone 3 Reports : Interdisciplinary Informatics

The Consumption of Concepts: The Hedonic and Utilitarian Effects of Perceived Interactivity on the Consumption of Digital Information, Colleen P. Kirk, Jennifer Thomas, Larry Chiagouris
Cornerstone 3 Reports : Interdisciplinary Informatics

The Consumption of Concepts: The Hedonic and Utilitarian Effects of Perceived Interactivity on the Consumption of Digital Information, Colleen P. Kirk, Jennifer Thomas, Larry Chiagouris
Cornerstone 3 Reports : Interdisciplinary Informatics

Trade Equilibrium, Jobs, & Stimulus, Narendra C. Bhandari
Faculty Working Papers

Motivations for US Foreign Direct Investment, Christina Buoninfante
Honors College Theses

Exploring Social and Group Identity Theories in the Profitability of Online Communities Targeted Towards Older Adolescents, Daniel V. Giaccio
Honors College Theses

Understanding gender differences in online experience and internet advertising, Seema Harryginsingh
Honors College Theses

Y and How: Strategies for Reaching the Elusive Generation Y Consumer, Angela Hughes
Honors College Theses