Master of Science in Publishing


Thesis advisor: Prof. Soares

Document Type



Young adult fiction has become one of the largest and most popular genres in the publishing industry over the past twenty years. During that time, the number of people involved in various fan cultures has increased to the point where it has transformed from fringe culture into a societal norm. However, it is no coincidence that both of these things have grown in popularity simultaneously. Fans of young adult literary phenomena, such as the Harry Potter series by J.K. Rowling, the Twilight saga by Stephenie Meyer, The Hunger Games trilogy by Suzanne Collins, and The Fault in Our Stars by John Green, have all contributed in some way to bringing fan culture into the mainstream and to the popularization and evolution of the young adult genre. Participation in fan culture, both in person and online, has many benefits to both those taking part and to the publishers with whom those fans are engaged with. Fan culture has been crucial to the success of young adult fiction and will continue to be an important part of its future.