The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience and advertising. I will attempt to provide the implications it may have for advertisers by suggesting recommendations when creating a website targeting a specific gender.
Harryginsingh, Seema, "Understanding gender differences in online experience and internet advertising" (2009). Honors College Theses. 306.