This paper examines the subreddit WallStreetBets and its online weekday posts discussing stock market trades. By collecting data from the subreddit and Yahoo Finance, linear regression models are done using Rstudio to determine the relationship and impact that the number of comments has on percentage change in return and volume. This study concludes that when it comes to the relationship between returns and the number of comments, it is insignificant. However, we find that trading volume is positively and significantly related to the number of comments.
Wong, Joey, "The Impact of Subreddit Comments on Daily Return and Volume" (2021). Honors College Theses. 324.