Date of Award
6-1-1966
Document Type
Thesis
First Advisor
Dan Ailloni-Charas
Second Advisor
Margaret E. Nix
Recommended Citation
Heilbronn, Harvey Larry, "The value of mass advertising to the food industry's marketing effort." (1966). MBA Theses. 905.
https://digitalcommons.pace.edu/mba/905
COinS