A comparison of the opinons of advertising agency and corporation vice presidents on the value of humor for advertising "Serious" or expensive products.

Author

William Laurie

Date of Award

8-15-1968

Document Type

Thesis

Recommended Citation

Laurie, William, "A comparison of the opinons of advertising agency and corporation vice presidents on the value of humor for advertising "Serious" or expensive products." (1968). MBA Theses. 988.
https://digitalcommons.pace.edu/mba/988