Theses/Dissertations from 2011
Room for Regionals: How regional magazines can thrive in today’s publishing climate., Olivia Rassow
The Digital World: Its Emerging Effects on College Textbook Publishing Business Models., Samantha Rosenberg
The Digital Transition: How Trade Publishing Houses are Determining Strategies for E-Books and Marketing Them Through Social Media., Jules Shapiro
Is Content in Women’s Magazines Evolving or Devolving? (History and Analysis of Content/Publications Centered on Today's Women), Gelila Taddesse
Revamping African American Magazine Brands in the Age of Digital Innovation., Christina M. Tapper
Interactive Storytelling – How New Technologies are Enabling the Convergence Between Books and Games., Sharan Volin
Amazon Extends its Reach Into Publishing., Amy Weintraub
The Incorporation of EBooks into Library Systems: Why Libraries are Including Ebooks, Catherine Whitsel
The Digital Revolution and K-12 Publishing: Challenges and Changes., Caitlin F. Wilkes
Subsidiary Rights: My Internship Experience and Subsidiary Rights Between America and China., Feiyu Zhu
Theses/Dissertations from 2010
Marketing Books to Teens: An analysis of Successes and Failures., Bridget Ahearn
Appreciate The Editor: Assessing The Value of trade Book Editors in Times of Crisis and Change., Gabrielle Barnes
The Current State & Future of the Magazine Publishing Industry., Erin Bascom
Children’s Publishing Within The National Geographic Society., Allie Benjamin
What is The True Value of a Platform Author? A Case Analysis of The Financial Success of Celebrity Authors amid the Recession., Bobbie Bermudez
Content Management Platforms-What Elhi Publishers Need to Know and Do To Survive and Thrive., Eytan Bernstein
Virtual Proofing Within the Publishing Industry., Louise Blomberg
New Media & the Blog Evolution: Pushing Magazine Publishing into the Digital Age., Diana Bogan
When and How Much: E-book Timing and Pricing Strategies., Rachel Bostic
Educational Publishing for 21st Century Learning., Elizabeth Butch
Magazines: Niche is the Future., Leilei Chen
VanityFair.com: Print Extension or Salvation?, Jenna Cohan
Effects of New Technology on the Author-Publisher Relationship., Robin Crew
Today’s Literary Agent: Examining the Role and Relationships of a Literary Agent in the Twenty-first Century., Victoria DellaBadia
Digital Piracy in the book industry: A Contemporary Issue for Trade Book Publishers., Giulia Dezi
Independents’ Day: The Future of Independent Book Publishing and Retail., Coleman J. Dixon
A Change in Marketing., Deana Dor
[The Children’s Book Industry from 2000-2010: The Impact of Selected Titles and Why They Were Bestsellers.], Rainna Erikson
I Am: A Business Plan for the Business Magazine for Latinas., Claudia Fernandez
Assisted Reading with E-Books: How Technology Can Aid Elementary Students in the Classroom., Marguerite Gibson
The Role of Advertising in American Magazine Publishing., Rachel Goldberger
The Green Evolution of Publishing., Steffi Graf
Romancing the Prose: A Survey of the History and Success of Romance Publishing., Andrea L. Grant
Book Publishing and The Digital Future: How Have E-Books and Technology Impacted Adult Trade Books?, Allegra Green
The Digital Revolution and International Copyright Law: Controlling 21st Century Content with 20th Century Laws., Rebecca Jane Grudzina
What the E-Reader Means For a Broken Industry., Michael Incardona
The Relevancy of African-American Publications., Ebony LaDelle Jackson
Weighing Your Options: Understanding the Pros and Cons of Self-Publishing., Allyson James
E-readers: New Wave of the Future?, Jennifer Justice
The Magazine Industry, the Recession, and the Digital Age: An Intern’s Account of the Transformation and Survival in the Publishing World., Stella Katsipoutis
Price vs. Content: Trade Book Publishing Past, Present and Future., Jennifer Kowalski
The role of Digitalization in the Current Children’s Book Publishing Industry., Nicole Krell
Digitalization and Its Effects on Book and Magazine Publishing., Ebony Lazare
Embracing the E-Book: A New Digital Workflow for Publishers., Amanda C. Mays
Publishing Reloaded: Digital Initiatives for Web 2.0 and Beyond., Shweta Moogimane
Published in a Platform-Driven World: How Seven Lantern Books Authors Grew Their Writing Careers., Brooke Morgan
Cause and Effect: The History and Results of Controversy in !9th and 20th-Century Children’s Fiction., Carrie Neff
Piracy in the Digital Age., Sarah Peris
Under The Covers: Understanding the Romance Genre Reader and Marketing Efforts to reach them., Rachel Royan
Technology: Reducing The Role Books Play in The Publishing World., Zachariah L. Rubin
My Life as A Magazine Intern: 30 Key Lessons to Thrive in Publishing., Stefania Sainato
Literary Agents: Past, Present and Future., Lauren Schoener
Women Don’t Read Comics: The effect of fan base perception on editorial content in the comic book publishing industry., Beth Scorzato
Smart Marketing for Small Publishers: How Marketing Plans Can Help Small and Independent Publishers Succeed in a Crowded Market., Kendall M. Sharp
Establishing a Place in the Majority: Expanding the Market Reach of Native Hawaiian Children’s Book Publisher Kamehameha Publishing., Cortney Silva
The Evolution of Publishing: E-books, E-readers, and Self-publishing., Anna Skowronska
The Impact and the Future of Digital Textbooks., Rachel Slaiman
Digital Libraries: Past, Present, and Future., Lauren Smulski
The Feminist Press, 1970 – Present: Telling a Different Story., Dior Vargas
Emerging Technologies in Publishing: Effects on the Past, Present, and Future., Kerry Vegliando
Why the Electronic Reader Will Revolutionize Publishing., Steve Yanosey
Theses/Dissertations from 2009
UPstageDance.net The Ultimate Online Dance Destination (Business Plan)., Keli Avery
Formulating a Circulation Model for the 21st Century Magazine Industry., Kimberly Balfour
Copyright Law Rites of Passage: Rooted in History, Shooting into the Digital Age., Emily K. Benjamin
From Bodice to Briefcase – the Evolution of Romantic Fiction (1740-2010), Lisa-Marie Bone
Creating a Digital Magazine: A Critical Look at Profitability, Format and Design., Melissa Breau
Providing Tailored Local Government Publications to Diverse Populations., Sara B. Caldwell
Why Publishers Fail to Create Magazines for African American Teen Girls: Is it a Challenge or Oversight?, Cecily Canady
Wholly Magazine: A Business Plan for a new Christian Lifestyle Magazine., Nicole C. Carter
Building a Web Brand through Social Media: Creating the Smartman Daily Marketing Plan., Diana Cerqueira
To Print Now or to Print Later? Print-On-Demand and its Impact on the Publishing Industry., Theresa Culver
An Opt-In World: The Growing Emergence of Behavioral Targeting in Magazine Marketing., Michael J. Davis
The Recession and its Effects on the Romance Genre., Jessica DiVisconte
The Prosperous and Harmful Effects of an Expanding eCommerce Market on Book Publishing’s Subsidiary Rights., Ashley Felrice
The Core Principles of a Digital Strategy., Laura Fitzgerald
The Impact of Digital Technology: The Impact of Digital Technology on the Role of the Magazine Editor Glamour., Kristen Flanagan
A “Brand” New World: The Rise and Evolution of Branding in Publishing., April Flores
New Media: How Book Publishers are Staying Current with their Audience Through New Media Initiatives., Geneva K. Gittens
Magazine Design and Production., Rashania Green
The Rise of Self-Publishing: an Answer to Author’s Rejection Angst., Amanda Harkness
The Proposed Google Book Settlement: The Why and How., Tara Hart
Magazine Advertising Sales, Bridget Hill
After the boom: Why the comics industry may need to adapt to its recent growth., Joe Hochstein
Selling Subsidiary Rights: A Beginner’s Understanding., Chia-Wen Hwang
The Modern Literary Agency., Emilie Jackson
Publishing Controversy and its Relationship to Viral Marketing., David Junior James
Book Banning: A Reflection of the Current Situation., Cynthia Johnson
English Works: A Business Plan for an ESL Publisher., Katherine Keyes
Trade Book Publishing: Its Three Unique Challenges & Digital Future Through Marketing., Melissa Klein
Corporate Influences: How the Media Merger Trend Changed the Book Publishing Industry and the Distribution of Information., Michelle Kratz
Technology: Friend or Foe to the Publishing Industry., Kendra Mae Leal
Staying in Style: How Vogue's Brand Power is Essential to the Famous Fashion Magazine's Survival., Florentine Lehar
Picture Books on Controversial Issues: The Opportunity to Guide the Children’s Book Publishing Industry Forward., Jennifer Hope Lipman
Publishing in a Digital World: The Need for Widespread Digital Publishing Practices., Joanna Luppino
In Defense of Romantic Fiction., Ann Margolis
Targeting and Brand Management Offline and Online., Juan Marulanda
The Digital Newsstand: The Inevitable Shift from Print to Digital., Louise Mattarelliano
Diversifying Book Production and Delivery for the Long Tail Age., John McWilliams
Digital Comics: The New Trend Toward Digital Media., Sherard Medrano