This is a case study of O Sol, a Brazilian art/handicraft social entrepreneurship cooperative that began over 50 years ago. O Sol produces authentic art/handcraft that is sold to tourists in Rio de Janeiro. The organization promotes human development and authentic Brazilian culture through the production and selling of art/handicrafts. However, today it is at risk economically, socially and culturally. To examine this case, students learn about social entrepreneurship, creating shared value and creating social value in tourism organizations as they examine the challenges of the globalization of authentic art tourism.
Green, Claudia PhD and Dhiyan, Adnan, "The Challenges to Social Entrepreneurship in Brazilian Art/Handicraft Organizations: Today and in the Future" (2016). Wilson Center for Social Entrepreneurship. 33.