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Originally submitted as Case Study no. 26 in the Lubin Business School Case Studies series.

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Article

Abstract

This case covers business strategies and financial concepts related to an international investment decision by one of the most well-known global public companies. The Walt Disney Company management team has decided on expansion of its theme park operations onto the Asian mainland. After years of exhaustive study, they have narrowed the decision down to two potential sites, Shanghai and Hong Kong. Analysis of data in the case should enable students to forecast revenues, expenses, and pro forma financial statements for operations at each location. Using discounted cash flow techniques, they should be able to calculate net present values (NPV'S) for each site and critically compare them from the perspective of each operating organization as well as from the perspective of The Walt Disney Company.

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