Brett Pavony & Jaia Thomas wrote an article that explores the burgeoning relationship between professional sports and trademark law. After providing an overview of the various requirements outlined by the United States Patent and Trademark Office (USPTO), the article transitions into exploring the emerging trend of sports figures seeking federal trademark protection. Brett & Jaia blend their expertise and research to present an article that focuses on an analytical examination of professional athletes seeking trademark protection. The article also offers a glimpse into the future of intellectual property law as it pertains to professional athletes. As more and more athletes seek to take advantage of the legal tools afforded through U.S. trademark law, the article concludes by offering practical advice for athletes as they continue to protect and monetize their personal brands.
Brett H. Pavony & Jaia Thomas,
For the Love of the Name: Professional Athletes Seek Trademark Protection,
2 Pace. I.P. Sports & Ent. L.F.
Available at: http://digitalcommons.pace.edu/pipself/vol2/iss1/7