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Advisor: Professor Mark Weinstock

Economics Department

Document Type

Thesis

Abstract

Using data from the Military Entertainment Media Liaison Office and the US Center for Naval Analyses, this paper examines the impact of cooperation between the Department of Defense and movie producers on military application rates. Multiple regression model results determine that movies which utilize the entertainment liaison facilities of the Department of Defense generate an increase in male and female applicants in the movies’ release year. In addition, applications from individuals from the Black population increase with a two-year lag after the movie release year. This study establishes that government institutions have an effect on media, which influences perceptions and application rates of potential enlistees.

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