Document Type

Article

Abstract

This study analyzes the content college-aged users encounter on TikTok’s “For You” page to understand the ways platform design and user-generated content shape prolonged engagement. Existing research frames doomscrolling largely as a compulsive behavior driven by algorithmic design, often overlooking the role of content itself and why it resonates with young adults. Through qualitative content analysis, 150 videos were collected across three TikTok accounts: scrolling from a personal account, a neutral new account, and a new account under the #CollegeTok tag. Videos were rigorously coded in a spreadsheet for narrative descriptions, topics, captions, hashtags, and tone to capture the themes of topics and experiences most relevant to this demographic. Analysis revealed eight primary content themes: Relationships, Mental & Emotional Health, Slice-of-Life, Commentary, Pop Culture & Fandom, Entertainment, Academic Stress, and Fascinating Stories. These findings suggest that TikTok’s infinite scroll, algorithmic personalization, and intentional hub for relatability, humor, and emotional resonance not only encourage prolonged engagement but also create spaces where young adults see their experiences reflected and validated. This thesis moves beyond framing doomscrolling as purely compulsive, showing why these digital spaces matter to their audiences and how they fit into broader conversations about the ethics of user-experience design and generational digital culture.

E-Sign Agreement

1

Download

Share

COinS