Document Type
Thesis
Abstract
In my thesis I will discuss magazine advertising sales and how technology and the current economic situation are affecting them, and what this means for the state of magazines. I will also look at strategies magazines are using to continue earning revenue. I will analyze various magazines strategies, and determine which ones are successful and which ones are not. Another topic I will discuss is how different magazines are responding to the above mentioned and why certain magazines are struggling more than others.
Recommended Citation
Hill, Bridget, "Magazine Advertising Sales" (2009). Master of Science in Publishing. 3.
https://digitalcommons.pace.edu/dyson_mspublishing/3
Included in
Communication Technology and New Media Commons, Journalism Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons
Comments
Submitted in partial fulfillment of the requirements for the Master of Science in Publishing degree at Pace University