In my thesis I will discuss magazine advertising sales and how technology and the current economic situation are affecting them, and what this means for the state of magazines. I will also look at strategies magazines are using to continue earning revenue. I will analyze various magazines strategies, and determine which ones are successful and which ones are not. Another topic I will discuss is how different magazines are responding to the above mentioned and why certain magazines are struggling more than others.
Hill, Bridget, "Magazine Advertising Sales" (2009). Master of Science in Publishing. 3.