Document Type
Thesis
Abstract
As a result of two internships in academic and professional publishing, I noticed differences between the way those books were marketed and how trade books are marketed and sold. The differences ultimately come down to the audience that the books are targeted toward.
Recommended Citation
Athy, Annrei M., "Selling to the Experts: Marketing Professional and Scholarly Books" (2008). Master of Science in Publishing. 5.
https://digitalcommons.pace.edu/dyson_mspublishing/5
Included in
Communication Technology and New Media Commons, Journalism Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons
Comments
Submitted in partial fulfillment of the requirements for the Master of Science in Publishing degree at Pace University.