Date of Award
5-1-2015
Document Type
Thesis
First Advisor
Manuela Soares
Recommended Citation
Clotter, Maria Milagros, "Big Data in Digital Media Buying: Programmatic Advertising Sales—Transforming the Publishers’ Eco-System." (2015). Publishing Theses. 166.
https://digitalcommons.pace.edu/publishing/166
COinS