A Comparative Study of the Niche Theory and the Blockbuster Theory: Case Studies of Large Publishing Houses and Independent Presses to Observe Acquisition Trends in Trade Book Publishing.

Author

Cassandra Hanjian

Date of Award

5-7-2011

Document Type

Thesis

First Advisor

Jane Kinney-Denning

Recommended Citation

Hanjian, Cassandra, "A Comparative Study of the Niche Theory and the Blockbuster Theory: Case Studies of Large Publishing Houses and Independent Presses to Observe Acquisition Trends in Trade Book Publishing." (2011). Publishing Theses. 346.
https://digitalcommons.pace.edu/publishing/346