Brand-Standing: The importance of Branding in the New and Increasingly Digital Publishing Landscape.
Date of Award
12-12-2012
Document Type
Thesis
First Advisor
Jane Kinney-Denning
Recommended Citation
Perny, Caroline, "Brand-Standing: The importance of Branding in the New and Increasingly Digital Publishing Landscape." (2012). Publishing Theses. 636.
https://digitalcommons.pace.edu/publishing/636
COinS