Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy

Authors

Catherine Dwyer, Seidenberg School of CSIS, Pace University
Randi Priluck, Lubin School of Business, Pace University

Document Type

Report

Recommended Citation

Dwyer, Catherine and Priluck, Randi, "Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy" (2012). Cornerstone 3 Reports : Interdisciplinary Informatics. 77.
https://digitalcommons.pace.edu/cornerstone3/77